Starting a business is hard. Most people fail, but it doesn't have to be that way. Of the millions of people who start their own small businesses, about 20 percent fail in their first year and 50 percent fail in their fifth year. While many factors can affect a business's success, one central issue can doom it from the get-go- asking what instead of who. It may be instinctive to ask "What should I sell?" or "What should I build?" when, instead, you should be asking who. As in, who should I serve? The who is the foundation upon which all other things can solidly be built. In his #1 national best-seller Ask, Ryan Levesque, founder and CEO of The ASK Method Company, shared the method he used to successfully enter 23 different markets online. But he didn't reveal how he chose those markets in the first place. In Choose, Levesque demystifies that secret process, taking you through his three-tiered method to brainstorm, test, and choose the right market so you can find the right who that needs to be served and ultimately decide what business to start. You will learn to evaluate your business idea in an iterative traffic-light framework of red (no), yellow (caution), and green (yes) and use worksheets, checklists, tests, and other bonus materials to support you through your entrepreneurial journey. Levesque will transform your approach to choosing your market and starting your business, taking you from feeling overwhelm and uncertainty to exuding clarity and confidence.

Now in paperback - the go-to business manual that shows you how to plan, test and choose the right market to help develop your start-up into a highly successful business. What is the biggest reason that start-ups fail? It's not because entrepreneurs aren't putting a good product on the market - often it's because they haven't identified the right market. About 20 per cent of all small businesses fail within their first year and 50 per cent in the first five. While many factors can affect a business's success, one central issue can doom it from the get-go: asking what instead of who. Who is the customer and why should they want your product? And most importantly: how can your business serve them? This is the foundation upon which all other aspects of the business should be built. Written by Ryan Levesque, founder and CEO of The Ask Method Company and author of Ask, this book is the essential business manual that will lead entrepreneurs through a 3-step process of brainstorming, testing and choosing the right market for their business. Including invaluable tools such as worksheets, tests, checklists and other bonus materials, Choose demystifies the process of starting a business with clear philosophies and strategies, setting the path to success.

Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions... and the right questions are not what you might expect. Introducing Ask: the most powerful way to discover exactly what people want to buy, and how to give it to them - and in a way that makes people fall in love with you and your company. The proven, repeatable (yet slightly counterintuitive) Ask Method has quietly generated over $100 million in online sales across 23 different industries, and counting. In this tell-all book, Ryan Levesque reveals this exact method step-by-step, as well as the unusual story behind its discovery. Whether you're an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income-while creating a mass of raving fans in the process-simply by asking the right questions in a surprisingly different way. 'Ryan has uncovered some enormous misunderstandings about human buying behavior and then utilized his neuroscience background to create this game-changing marketing and survey strategy. Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!' - Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems 'Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Like that masterpiece, Ask gives us a new paradigm for understanding human behavior at the deepest level, which gives rise to a more intelligent and profitable way to sell almost anything. Ryan Levsque will go down in history as the marketer who used his background to change the way products and services are sold online.' - Brian Kurtz, business builder of Boardroom Inc. and serial direct marketer